While consumers do more and more research online before purchasing a product or a service, it is essential for every business to have a website. Companies that neglect their online presence typically are losing business. Having a website is not enough; it is important that the website can be found on Google and other search engines, so the website is actually receiving traffic and it is exposed to potential customers. Also very important thing is the way how the content of the website is presented to the visitors, how easy the navigation is and how quickly the consumer realizes what the website is about. The first five seconds are very critical for the users, so you want to create a very good impression from the start. Make sure your website looks professional and offer a great user experience.
In this article we will show you five most important things you should consider implementing on your website in 2015. This study was made by Bowen Media and they also created a very nice info graphic that will be attached at the end of this page.
Let’s analyze what are the top five trends for web design in year 2015.
Mobile Friendly (Responsive) Website Design
The concept of having a responsive website is not new at all, but still I find at least one website every day that look ugly on my phone and have to zoom in and out to see the content. It annoys me very fast and usually I end up on another website which provides me the same info but in a better way. If most of the users act like me, you will be losing lots of customers if your website is not mobile friendly, but let’s see what the statistics are saying:
- 67% of consumers are more likely to purchase on a mobile friendly website
- According to a survey by Google, 48% of users say that if a website that does not look good on a smart-phone it feels like that company just don’t care about its business
- A company whose website is not compatible with mobile phones will not be recommended by 57% of consumers.
Interactive Scrolling – new user experience
Parallax and infinite scrolling are the two types of interactive scrolling techniques used on websites. Parallax scrolling helps to create 3D effects by using layers of images, showcase products in 3D, create 3D timeline, guide visitors along a path to call to action. It is very eye catching and attracts user’s attention. The infinite scrolling technique improves the loading time of the pages, thanks to the fact the content is loaded only when the user approach the bottom of the page. This technique adds a lot to the user experience, allowing them to access more content without additional effort (such as clicking and tapping).
Flat Web Design – how it works
The characteristics of the flat web design are the bright colors, crisp edges, and big open space between elements, clean and professional look, easy to use by the end user. Flat designs can be easily converted to responsive designs and usually have a faster loading time. According to a survey of web professionals, 68% said that flat design is not only a temporary trend, but it will stay for long.
Single Page Websites
The concept of a one page website is very simple: all content in one page. It is true that this type of design is not for every website, but there are cases when single page site will do the best job. These types of sites are very easy to navigate, usually scrolling is the only option you can do, the content is very compact loaded with images, videos, it focuses more on visual rather than text and works great on mobile.
Clean and Simple Layouts
Studies shows that 90% of the information sent to the brain is visual, that is why 40% of people will respond better to visual information rather than text. Another proven fact is that the quality of the images of a product plays a very big role in converting the visitor into client. It is recommended to make the layout as simple as possible, remove all unnecessary elements from your site, make the navigation as simple as possible and add more images than text. Adding bigger headlines and custom typography is also a good way to grab more attention.
Many online marketers are saying that text is for search engines and not for people, this can be true, but my personal opinion is that sometimes the visual is not enough to explain something; you will have to write a longer story.
So as I promised, here is the infographic that explains you the above mentioned trends in attractive visual way: